Summer Maxi

Maxi dresses were first introduced to fashion runways in the 1960s, adorned with funky collars and cuffs and mostly full-sleeved.

Tatiana in Dolce & Gabbana floral maxi dress, Tatiana in Salvatore Ferragamo maxi dress

Left: Tatiana in Dolce & Gabbana floral maxi dress; Right: Tatiana in Salvatore Ferragamo maxi dress

Today the floor-length dress is as popular as ever and comes in all different varieties. You can find designs with a slightly wider skirt, floaty, tight or dip-hemmed in cotton, satin, jersey, silk…any fabric that drapes well and moves easily. Floral prints are once again very popular with designers this season, as introduced by Dolce & Gabbana, Diane von Furstenberg, Isabel Marant and Natasha Zinko.


Fans of flirty, feminine fashion will find floral maxi dresses hard to resist. Bold colours, on the other hand, are also an option and never go out of style. Salvatore Ferragamo, Calvin Klein and Lanvin prove just that.


The best thing about the maxi is the endless possibilities and combinations that can be used to create a unique look that’s appropriate for whatever it is you’re planning this summer.

Tatiana in Dolce & Gabbana floral maxi dress, Tatiana in Salvatore Ferragamo maxi dress

Swap your midis and minis for a long, loose, floaty style that will take you from beach to party with ease. If you’re debating, the dip hem or high low design will fill the difficult void between, as it generously covers yet exposes at the same time.


If you have a formal occasion coming up, complement your maxi with a glamorous clutch and strappy high heels and you’re ready to go.


Bold colour maxi: Cedric Charlier, Phase Eight, Dorothy Perkins

Phase Eight (Arabella Maxi Dress, £120)

Cedric Charlier (Pleated Maxi Dress, £751)

Dorothy Perkins (Petite Orange Maxi Dress, £10)


Floral maxi dresses: Mary Katrantzou, Miss Selfridge, Alice & Olivia

Mary Katrantzou (Botanist Jersey Maxi Dress, £870)

Alice + Olivia (Pleated Floral Print Maxi Dress, £245.63)

Miss Selfridge (Floral Button Maxi Dress, £19.50)


Dip hem floral maxi: Intermix, NLY One, Jane Norman

Jane Norman (Floral High-Low Hem Dress, £45)

NLY One (Floral High Low Dress, £44.95)

Exclusive for Intermix (Floral Print High Low Dress, £255.92)



Aleksandra Boyarova
stylist/Harrods personal shopping
for Fashion Trends


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